I have been hearing more and more the need of small and medium size business to not only learn about success stories from national brands and other large organizations, but also from businesses of their characteristics. In many cases these businesses don’t have a well recognized brand and find it hard to believe that prospects and customers will engage with them on social media. Below is a selection of small and medium size business social media success stories. I hope you enjoy and learn something from them.
- Twitter To Go: One Houston Coffee Shop Makes its Mark. Today, he credits Twitter with almost doubling his clientele and with opening his eyes to a whole new way to build Community.
- Real Estate Consultant & Realtor Danilo Bogdanovic. This small business relied solely on word-of-mouth and personal referrals until three years ago, when it first diversified into the world of social media and quickly found cost-effective marketing success online.
- myFICO: Online Customer Community Drives Accomplishment of Support, Marketing, and Sales Goals. As a company operating within a heavily regulated industry, FICO is limited in the information it can provide to customers.
- 5 stories in one. Kogi BBQ, Marsh Cafe, Kogi BBQ, Duke of York’s Cinema, Wiggly Wigglers and Howies
- Lion Brand Yarn Drives Measurable ROI with Social Media: Lion Brand Yarn was not sure if its customer demographic would be likely to engage in social media but was willing to experiment with.
- Pink Cake Box is a specialty cake shop in northern New Jersey with 10 employees. They opened for business in 2005.
- UNLEASH 2009, the Mediasite User Conference: Energizing Users On-site and Online. A campaign to increase conference attendance that resulted in a 15% increase in conference attendees
- Sweetriot, a small business out of New York City has gotten a lot of buzz over the past several years for their mouth-watering, fair trade dark chocolate. CEO Sarah Endline explains in the short video above (click on the image) on how she engages in the social media space.